Minji Kim
Full-funnel growth operator building AI-native creative ops.
About
Currently driving B2B + B2G AI / AX strategy and agentic AI platform commercialisation. Earlier wins across 10+ years of Korean growth — at a top-tier food delivery platform (Marketing-Dept Grand Prize for a dormant-user reactivation program, CPA-optimised across media surfaces); a global travel platform (a Korean travel-API partnership grew triple-digit in year one, bottom-line improved via 1–3% commission negotiation); a global hospitality brand's Korea office (50-hour flash sale: #1 traffic among the brand's global official sites, 100% revenue uplift). Has shipped AI-native products since Feb 2026 and authored an IP-licensed ChatGPT B2B curriculum in 2024.
What I'm building
- WICHI
GEO platform — the measurement layer for AI search. Tracks how brands surface in ChatGPT, Gemini, and Perplexity answers, then reveals what to improve. The SEO equivalent for the post-Google discovery surface. Live at wichi.app · expanding with a financial-compliance add-on.
GEO · React · Vite · FastAPI · Supabase
- Minbook
Field notes on Korean tech — applied analysis on AI product strategy, SaaS economics, and the patterns that catch Korean founders. Written from the trenches of running multiple products and consulting enterprise AI. Bilingual KO/EN.
Astro 5 · MDX · Tailwind · Vercel
- MJ Ops
Always-on infrastructure that lets one operator run Korean multi-channel publishing on LLMs. Deterministic cron handles ingest, scheduled LLM tasks handle judgment, and a weekly retrospective rewrites the prompt from real feedback. Powers Minbook's daily output at $0 incremental cost.
TypeScript · node-cron · Supabase · React · Lovable
- OSS — make-me-unicorn
Launch OS for solo builders. ~550 checks across 6 progressive gates catch what traditional linters miss in AI-generated SaaS — wrong assumptions about users, money, security, trust. v0.6 ships as a Claude Code plugin and an MCP server, so any agent can call its blueprints natively.
Python · CLI · MCP · Claude Code Plugin · MIT
- OSS — self-tuning-loop
A diff-based prompt harness, extracted from my own setup. Captures every (AI draft, human edit) pair, finds repeating patterns, and evolves the next prompt version. Started inside MJ Ops; open-sourced once it was clearly working.
TypeScript · Supabase · Anthropic SDK · MIT
- OSS — claude-study
Translates Claude Code into the no-code vocabulary knowledge workers already use. Every chapter starts from a tool the reader knows — Zapier, Notion AI, Cursor — and maps it to a Claude Code concept. 22 chapters across 6 stages, plus a terminal cheatsheet. KR / EN / JP parity.
Markdown · KR / EN / JP · public
Teaching
- ChatGPT for Business Development Professionals — Work Automation (Feb 2025)
IP-licensed online course on applying ChatGPT across the full business-development cycle — research, business model design, contract prep, marketing, analytics. 5 chapters, 19 lessons.
Writing
- Why Korea Doesn't Buy Software 2026-05-03
A Build/Buy/Assemble reframe of Korea's AI B2B market — #1 in R&D, #51 in software spending. The build trap, in one chart.
-
Tracing agent loops from RLHF to Ralph Loop — why context-rot is the constraint and what each generation tried to fix.
- Where the 534 Items Came From 2026-03-24
How a solo SaaS launch checklist accumulated to 534 items — incident logs, security holes, monetisation failures, the patterns AI-generated apps trip over.
More on Minbook.
Resume
Full resume shared directly on request — some metrics and engagements are subject to confidentiality with prior employers.